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Zaina & Family

Zaina Murad Bertoldo:                          A Journey of Love, Magic, family, & community.

Greetings to all, I am Zaina, the visionary, creator & manager behind Organic Allure, a metaphysical supply storefront nestled in the historic Occoquan, Virginia. Beyond being an entrepreneur, I am a dedicated mother to four wonderful boys, along with a furry family consisting of my cat Luna and four lovable Boxer dogs. Life in our household is vibrant and busy, and we cherish every moment of it.

My journey into the world of organic skincare and metaphysical healing began with a passion for all things natural and beautiful. As a Certified Organic Skincare Formulator with a Diploma in Organic Skincare Formulation Science, I have honed my craft in creating skincare products that are not only safe but also luxurious. My thirst for knowledge led me to explore Master Herbalism, Advanced Crystal Healing, Chakra & Aura Healing, and Natural Magic, fueling my enthusiasm for everthing mystical.

In 2018, I took a leap of faith and founded Organic Allure, starting in the local farmer's market in Woodbridge, VA. The warm reception and unwavering support from our community allowed us to expand, leading us to our cherished historic Occoquan storefront in 2019. As a woman and family-owned business, we take great pride in supporting and collaborating with fellow local businesses, creating a sense of unity within the community.

At Organic Allure, our mission is to infuse love and elevate each individual who walks through our doors. We achieve this through our carefully curated products, each one energetically charged with Reiki energy and placed with intention to radiate the highest vibrations.

Organic Allure is a haven where care intertwines with magic. Here, we offer a splendid array of all-natural, vegan, and locally handmade skincare products, each meticulously formulated, designed, by me & our team of local crafters. 

The metaphysical part of our storefront is where the spiritual healing and magic unfold. Guided by the universe's alignment, I evolved to become a conduit for spiritual healing. Teaming up with three other skilled crystal healers and Reiki masters, we offer transformative experiences to all souls that seek us at Organic Allure. Our magical healing space is adorned with energetic offerings such as Reiki sessions, chakra alignment, Tarot readings, and birth chart analysis.

As you step into Organic Allure, you'll find a diverse selection of +200 types of crystals, sound bowls, incense, candles, Tarot cards, and metaphysical ritual tools. Each item carefully curated to inspire and support your spiritual journey.

I want to extend my heartfelt gratitude for taking the time to learn about me, my family, and Organic Allure. May love and light always guide your path.


Zaina & Family.

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